LUTA is a unique fight wear company that focuses not only on innovative product design but also on their strong sense of social awareness and responsibility. As a company they share 50% of their profits with Fight for Peace International, an international organization that opens and runs academies combining boxing, martial arts as well as educational and personal development programs. The academies are in areas of the world where there are few opportunities for young people that don’t involve crime and violence. For this review LUTA sent their two most popular products: the MMA Performance rash guard and MMA fight shorts as well as their newest innovation the Laser Tech rash guard. My first introduction to LUTA was at BJJHQ when the MMA Performance rash guard was posted and promptly sold out. Luta offers rashguards, fight shorts, boxing training gear, and clothing.
From the LUTA website: Born in the favelas of Rio de Janeiro, Luta is a new fightwear and lifestyle clothing brand that brings together real fight performance, favela street style and a genuine social mission.
LUTA, Portuguese for fight, was founded for three reasons: 1st - There was a need for really advanced performance fightwear and trainingwear. 2nd - I wanted to pay homage to the positive energy in the favelas and the strength I’d witnessed training young champions there since 2000. 3rd - I wanted to support those young champions in communities that suffer from crime and violence, by providing Fight for Peace with a profit share in the company. Luke Dowdney
One last thing before the review. To celebrate LUTA's new US Website we've gotten a 25% off coupon code good for all purchases from the US shop! The code is: BJJVIP and will be valid until December 19th, 2012.