It's the battle of the trademarks, Rorion Gracie - who has the Gracie name trademarked with everything BJJ and Gracie Barra, claiming Carlos Gracie Jr - as part of the name is a unique and distribuighed figure not to be bound by Rorion's early 1989 trademark.
And all of this in the wake of Gracie Barra rumours of franchasing fee increases, academies moving from GB to Gracie Humaita - is it all connected? Probably, but it's all speculation - here's what we know about the trademark dispute....
There's been some buzz around Gracie Barra and their franchising changes that may soon come to their affiliates. Link this to more information and at least one academy dropping from the GB ranks to join Gracie Humaita and a recent decision to deny Gracie Barra their trademark on a logo submitted by a group called Gracie Barra Franchise Systems and there's some news.
Recent posts on BJJ Forums - such as this one on Jiu Jitsu Forums.com, indicate a change is coming. There's nothing tangible right now that we can point to, but the forum was buzzing in August and talk has been heard. GB, claims to have over 300 affiliated schools on 5 continents, which is a good size for any franchising organization